How social listening became a sequel

Danish Consumer Council
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In September 2018 we launched our short film “The Friendship” for the Danish Consumer Council,

to put awareness on bad finances among young Danes. The film was a tremendous success, but one thing we never expected was the demand for a sequel on social media. 

So we decided to listen to the demand, and decided to make a sequel that turned the narrative of the first film to one of the other friends. In the film we follow the exact same timeline and narrative as in the first film, but simply seen through another young man’s eyes.