The world of retail-marketing is fast, aggressive and price-focused. And it has to be. So when ALDI needed a new tactical platform to support their special offers, we made a simple, but effective concept that was as easy for ALDI to work with for them, as it was for us. Regardless of the media or sales-channel.
The platform was simple: “Make it (insert occasion i.e. “romantic” / “girl’s-night” / “Christmas”) – make it ALDI”.
At the same time we lifted the visual profile with a more contemporary and appealing look without compromising with their budget-conscious audience.
It worked so well that we were asked to do ALDI’s entire employer branding, and so far that seems to be doing the job as well.