The Great Webby Hack

The Unicorn
Scroll Down
So we got shortlisted for a Webby Award. Cool right? Well because of covid-19, the big award show with guests like Tom Hanks and Michelle Obama got cancelled and everything was hosted online. But when the link to the show came out, Webby made a typo. Instead of WebbysFromHome.com, they wrote WebbysFomHome.com. That’s right, no “r”.
So within 5 minutes we bought WebbysFomHome, which meant that everytime one of the big advertisers, clients or A-list celebs clicked the link in their inbox, they went straight to our site.
That night we won the webby, but we also won an increased visit to theunicorn.dk of about 1000 %.