How we made young Danes use the Royal Danish Theatre again

The Royal Danish Theatre
Scroll Down

Opera. Ballet. Theatre. Three classic art forms are not exactly on the top of young people’s minds. But when The Royal Danish Theatre made a cheap subscription, we were glad to help.

The insight was simple: We are better than ever to exercise and to take care of our bodies. But it’s just as crucial the remember to exercise our feelings and emotions.

We made a campaign that used the same style and language as fitness-chains to remind young Danes to use the theatre to exercise their emotions.