How we helped tourists take the Metro

Copenhagen Metro
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Together with our dear friends at AM COPENHAGEN we helped solve METRO’s pickle: How to make tourists pick the Metro, rather than the bus, train or even taxis, when they land at Copenhagen Airport. 

Since we weren’t allowed to say its the faster option, we simply made it look faster. 

By taking photos of Copenhagen hotspots and giving them speed lines we gave the illusion of fast arrival from airport. Did it work? You bet it did.