It's out there

just like a good idea
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We Chase Unicorns For a Living

The story of the Unicorn that was told thousands of years ago, still finds its way into little girls’ rooms and pop culture. Why? Because the story was simple, original, timeless and inspiring. But more than that, it was a good idea. And that is what we do.

How we reimagined retail
This is not your future
How we turned car-sharing into city-caring
There was a lovely county
The Great Webby Hack
The Unicorn
Empty Arms
Doctors Without Borders
Dear Denmark
Red Bull
Do It For Someone
Copenhagen University College
Exercise your emotions
The Royal Danish Theatre
Doctors Without Borders
How we broke one of the last remaining tabus
Danish Consumer Council
Baby in red
Doctors Without Borders
Drive-by infection
Doctors Without Borders
Long live the music — Christopher
YouSee X Universal Music
Hug You
Doctors Without Borders
Choose fast. Choose metro
Copenhagen Metro


We don’t care much about prestige, size or budgets. But we do care about clients who share our vision about making work that’s worth people’s time.



Creative work needs good culture like a carrot needs rich soil. So we work hard to have the best possible conditions, where ideas and people can grow and are nourished with the utmost care and attention. Because ultimately, the best work comes from the best people, and the best people need the right, well … soil.


It almost goes without saying. But let’s do it anyway. Creativity is at the core of everything we do, from strategy to idea to the final execution. Because when it comes to business, no matter what yours is, creativity goes a long way – it breaks the clutter, breaks convention and finds a place in hearts and minds.


Collaboration is everything. Without it you rarely accomplish anything. From clients to directors, experts to influencers, we believe the best solutions come from working with the best in their field. But collaboration is as much an external approach as what we do internally, within our four walls, every single day. 


Sure, you shouldn’t judge a book by its cover. But it is what makes us pick it from the shelf. Same goes for good communication: what it is, is just as crucial as how it looks, feels and tastes. So we put as much attention into the craft, as the idea itself, because craft is what it takes for work to stand out and stand the test of time. 

Martin Vibe

CEO & Partner

Meet Martin. He’s not just our CEO and the guy who gets things done, but he’s also one hell of a guy. With a background in classic and experiential marketing, he covers the strategic palette from the biggest companies to the smallest start-ups. Oh, and one more thing, rare in our line of work: He puts honesty above anything else.

+45  31 77 40 30


Thomas Pries

Creative Director & Founder

Thomas is a true creative. He sees opportunities in everything and everyone, and has proven time and time again that he finds new ways to get there. With a background in games development and a passion for filmmaking, he knows what it takes people to move from A to B, and move their mindset at the same time. 

+45  61 33 38 68


Peter Metcalfe

Creative Director & Founder

Peter is our English / Danish storyteller and creative strategist. With a past as a Copywriter and Creative Director, he makes sure that what is said, is said well. Peter has worked at some of Denmark’s most creative agencies, and tops that off with 4 years of international experience, bringing a new perspective to the work.

+45  61 66 84 61