Depression, bad sleep and social exclusion. These are just some of the symptoms young Danes battle due to bad finances. But the biggest problem? No one dares to talk about it. The Danish consumer council, Forbrugerrådet Tænk, wanted to change this.
But rather than making a traditional commercial we made a short film starring some of Denmark’s up-and-coming talent. The film was supported by countless guides, how-to’s and other material to help change the lives of more than 100.000 young Danes.