How we gave students a new reason to study

Copenhagen University College
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Copenhagen University College (CUC) is one of Denmark’s largest universities, and is responsible for educating everything from our teachers to nurses, and from midwives to physiotherapists – basically the backbone in our society.
Unfortunately, no one knows the name.
The task was simple, but complex: Find a way to raise awareness about CUC and find a narrative that fits the more than 23 different faculties. Rather than showing people who study there, we literally turned the camera around, and gave a voice to the people the students do it for: Children, the sick, the elderly and so on.
Because, as our tagline is: It’s much about what you do, as who you do it for.