How we turned a disappointment into an opportunity

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When Formula One announced they would bring their race to Copenhagen, Danish fans were over the moon. But just as big was the disappointment, when the event was cancelled.

But Red Bull didn’t want to let down their fans. So to patch things up, we helped Shoot Happens on a film that brought Red Bull’s car to the roads of Denmark anyway, and gave Denmark a small taste of the high-octane motorsport.