Opera. Ballet. Theatre. Three classic art forms are not exactly on the top of young people’s minds. But when The Royal Danish Theatre made a cheap subscription, we were glad to help.
The insight was simple: We are better than ever to exercise and to take care of our bodies. But it’s just as crucial the remember to exercise our feelings and emotions.
We made a campaign that used the same style and language as fitness-chains to remind young Danes to use the theatre to exercise their emotions.